Marketing

Mohala Eyewear Social Media Video Content Creator - applicant must live on Oahu, Hawaii

Honolulu
Work Type: Part Time

Please include any TikTok and/or Instagram handles you manage whether other businesses or your personal accounts with your application.  


Mohala Eyewear Overview 


Most U.S. eyewear is designed one-size-fits all which doesn't serve BIPOC women, curvy women and any women who don’t fit the “standard of beauty” face shape.  This myth of one-size-fits all eyewear causes the pain points of eyewear sliding down the face, leaving imprints on cheeks and hitting lashes.  


Mohala Eyewear is the only inclusive eyewear brand that offers three different nose bridge fit, various widths, and adjustable frame arms to create the perfect fit for every woman.

  

There is now a huge trend in the fashion and beauty world towards inclusivity.  The world is trying to play catch up to create products that reflect our reality.  


Mohala Eyewear fits into this inclusivity trend perfectly.  


We are also passionate about empowering girls and so for each pair sold we donate one week of school to Room to Read Girls’ Education Program.  We have donated 100+ years of school so far.  



The role


We’re looking for a TikTok native Social Media Video Content Creator to join our team!  This is an opportunity to join a new startup positioned to change the way people think about inclusivity and eyewear. You’ll be responsible for generating ideas for social media video content and filming and editing the content to engage our audience on primarily Instagram and TikTok. You will be our first video editor hire and will help create the roadmap for how we connect with and engage our audience through video. 


Our ideal candidate lives and breathes TikTok and is very in tune with what is trending on TikTok, has strong video and editing skills, and understands how to create a video that engages audience and has viral potential.  We are looking for someone who is passionate about our mission of inclusivity and girl’s education and can clearly articulate our value proposition and what differentiates us through video content.  We are looking for a candidate that also understands elevated branding and the luxury goods category and can create content that is on brand for Mohala Eyewear.  


This is a part-time role about 10 hours per week. Mohala Eyewear is based in Honolulu, Hawaii and the candidate must be based on Oahu.  


Key responsibilities

    Generate ideas for video content creation based on current social media trends.  

    Work with founder and the Mohala team to film behind the scenes content to be made into BTS videos 

    Film videos to share our unique product offering, behind the scenes of Mohalas operation including photoshoots, videos of our ambassadors and content creators 

    Edit all videos for the Mohala social accounts to be on brand and in alignment with the viral content on Instagram and TikTok.  


Requirements

    2+ years of video filming and editing experience on TikTok and Instagram (can be through your own personal account) 

    Ideally a video you have created that has gotten 100K views 

    A passion/interest in fashion and elevated branding 

    Creative and ROI focused; you love testing and learning to figure out what moves the needle 

    Obsessed with amazing customer-centric brands and what gives them staying power

    Flexible and willing to stray from your core job responsibilities when necessary

    Loves working in a team, very open to feedback, and has a positive can-do attitude 




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